Trying to Sell Your Home? Give it Scentmosphere!
Looking to sell your home? All you hear these days in the news and from friends is how bad the housing market is, and for good reason. There are too many existing houses on the market,
Trying to Sell Your Home? Give it Scentmosphere!
(ARA) - Looking to sell your home? All you hear these days in the news and from friends is how bad the housing market is, and for good reason. There are too many existing houses on the market, builders have had to get more aggressive in selling new homes, interest rates and gas prices are up ⦠these are not ideal conditions.
Selling a home is not the easiest thing to do. It can be an emotional roller coaster as itâs usually our largest asset, and most of us only have the opportunity to do it a few times in our lifetime. Although a professional real estate agency can help, you still play the primary role in making your home as âsaleableâ as you can.
Of course, all of us know that where you live, having a competitive price, and having curb appeal all are critical factors in whether potential buyers want to stop and take a closer look. However, most buyers look at dozens and dozens of homes before they choose one to buy. So, how can you help make your home stand out and be more memorable after a long day of house hunting?
While getting buyers to your home is a critical step in the process, ensuring you make a lasting impression after they leave your house is what gets buyers to ultimately purchase your home. How do you do that? Just follow your nose.
Scents have a very strong memory trigger for people. âItâs a byproduct of how weâre wired,â according to John Columbo, professor of cognitive psychology at Kansas University. âThe portion of the brain that discerns smells is located directly behind the nose, so thereâs almost a direct path from the air to our brains.â
âUsing scent as a marketing tool to sell your home is based in the emerging field referred to as âscentmosphere,ââ explains Rick Ruffolo, senior vice president of brand, marketing, and innovation at Yankee Candle Company. âScentmosphere recognizes the way a home, a building or a room smells has an immediate and lasting impact on how people perceive the location.â
âBesides being hard-wired to the brain -- our feelings about different scents are related to past experiences,â Ruffolo adds. âFor example, if your mom used to bake vanilla cupcakes because she knew you loved them, then every time you smell a vanilla cupcake itâs likely to be associated with fond memories of home, family and being loved.
Roma Papania, a top-performing realtor in Ohio, shares that âbeing able to picture yourself and your family in the new home is critical to the purchase decision ⦠and scents can play a key role in creating the right atmosphere.â
Or, as weâve now learned, it can create the right âscentmosphere.â
Scent experiences make an impact with potential home buyers. Potential buyers tend to make the ultimate decision based on emotions, and if the scents in your home make them feel good, the more likely they are to want to buy it. Itâs why in the past real estate agents would suggest baking cookies.
Since that can be impractical before every showing, Ruffolo suggests that candles and home fragrance products are a more convenient way to accomplish the same effect. âIf you or your agent are going to be there during the showing or open house, lighting a few scented candles in the kitchen and living areas will provide both great fragrance and the warm ambiance of candlelight. After all -- everything looks better in candlelight.â
If you wonât be in the home, Ruffolo recommends, âUse home fragrance products. They can be easily placed in most rooms in your home, and can be a subtle way to differentiate your home from the others in the market.â
We went into a Yankee Candle store to check out the various home fragrance options, and found several that would create the right âscentmosphere.â For example, Yankee Candle offers electric home fragrance products to plug into the wall, stylish reed diffusers for small bathrooms, decorative potpourri, and even small space âcar gel refreshersâ which work great in closets and in pet areas. You can check out www.yankeecandle.com to see for yourself.
But what fragrances should you pick? âWhile there are no absolute rules,â says Ruffolo, âwe generally recommend familiar, welcoming food and spice scents for the kitchen and living areas that are seasonally appropriate, like French Vanilla, Home Sweet Home, Farm House Apple or Pumpkin Pie.â
âFor bedrooms and baths, on the other hand, we suggest popular fragrances that give a feeling of real freshness and open spaces, like Clean Cotton, Country Linen, Lemon Lavender or Sage & Citrus.â
Welcoming, warm, clean and fresh ⦠your home will smell so good you may be tempted to keep it. So, when selling your home, remember the advice we all learned watching cereal commercials as kids, sometimes itâs best if you âfollow your nose.â
Courtesy of ARAcontent
Selling a home is not the easiest thing to do. It can be an emotional roller coaster as itâs usually our largest asset, and most of us only have the opportunity to do it a few times in our lifetime. Although a professional real estate agency can help, you still play the primary role in making your home as âsaleableâ as you can.
Of course, all of us know that where you live, having a competitive price, and having curb appeal all are critical factors in whether potential buyers want to stop and take a closer look. However, most buyers look at dozens and dozens of homes before they choose one to buy. So, how can you help make your home stand out and be more memorable after a long day of house hunting?
While getting buyers to your home is a critical step in the process, ensuring you make a lasting impression after they leave your house is what gets buyers to ultimately purchase your home. How do you do that? Just follow your nose.
Scents have a very strong memory trigger for people. âItâs a byproduct of how weâre wired,â according to John Columbo, professor of cognitive psychology at Kansas University. âThe portion of the brain that discerns smells is located directly behind the nose, so thereâs almost a direct path from the air to our brains.â
âUsing scent as a marketing tool to sell your home is based in the emerging field referred to as âscentmosphere,ââ explains Rick Ruffolo, senior vice president of brand, marketing, and innovation at Yankee Candle Company. âScentmosphere recognizes the way a home, a building or a room smells has an immediate and lasting impact on how people perceive the location.â
âBesides being hard-wired to the brain -- our feelings about different scents are related to past experiences,â Ruffolo adds. âFor example, if your mom used to bake vanilla cupcakes because she knew you loved them, then every time you smell a vanilla cupcake itâs likely to be associated with fond memories of home, family and being loved.
Roma Papania, a top-performing realtor in Ohio, shares that âbeing able to picture yourself and your family in the new home is critical to the purchase decision ⦠and scents can play a key role in creating the right atmosphere.â
Or, as weâve now learned, it can create the right âscentmosphere.â
Scent experiences make an impact with potential home buyers. Potential buyers tend to make the ultimate decision based on emotions, and if the scents in your home make them feel good, the more likely they are to want to buy it. Itâs why in the past real estate agents would suggest baking cookies.
Since that can be impractical before every showing, Ruffolo suggests that candles and home fragrance products are a more convenient way to accomplish the same effect. âIf you or your agent are going to be there during the showing or open house, lighting a few scented candles in the kitchen and living areas will provide both great fragrance and the warm ambiance of candlelight. After all -- everything looks better in candlelight.â
If you wonât be in the home, Ruffolo recommends, âUse home fragrance products. They can be easily placed in most rooms in your home, and can be a subtle way to differentiate your home from the others in the market.â
We went into a Yankee Candle store to check out the various home fragrance options, and found several that would create the right âscentmosphere.â For example, Yankee Candle offers electric home fragrance products to plug into the wall, stylish reed diffusers for small bathrooms, decorative potpourri, and even small space âcar gel refreshersâ which work great in closets and in pet areas. You can check out www.yankeecandle.com to see for yourself.
But what fragrances should you pick? âWhile there are no absolute rules,â says Ruffolo, âwe generally recommend familiar, welcoming food and spice scents for the kitchen and living areas that are seasonally appropriate, like French Vanilla, Home Sweet Home, Farm House Apple or Pumpkin Pie.â
âFor bedrooms and baths, on the other hand, we suggest popular fragrances that give a feeling of real freshness and open spaces, like Clean Cotton, Country Linen, Lemon Lavender or Sage & Citrus.â
Welcoming, warm, clean and fresh ⦠your home will smell so good you may be tempted to keep it. So, when selling your home, remember the advice we all learned watching cereal commercials as kids, sometimes itâs best if you âfollow your nose.â
Courtesy of ARAcontent
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